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Better Together: How Employers Can Help Grooms Thrive And Why It Matters for Everyone

Following Susanna Ole’s recent study of over 1,300 grooms worldwide, and our in-depth webinar with her, it’s clear: employers play a vital role in keeping good grooms in the industry. By offering fair, supportive working conditions, they help create a future where both horses and humans can thrive. In this article, we share practical, thoughtful tips for barn owners, riders, and managers to create healthier workplaces because when grooms feel supported, everyone benefits: the horses, the team, and the sport we all love.

There’s a quiet crisis in the equestrian world. Talented, passionate grooms are leaving the industry. New ones aren’t coming in fast enough. And many of those who stay are burned out, overworked and running on empty.

But here’s the thing: most stable owners, trainers and riders aren’t ignoring this out of neglect. They simply weren’t taught how to lead a team. They’re horse people first. They’ve spent years mastering equine skills not HR. And now, they find themselves in charge of a team without a roadmap.

This article is here to help, not with judgment, but with understanding. Because no one can fix this alone but together, we can start making real, lasting change.

Why This Conversation Matters

In a recent study by equine researcher (and former groom) Susanna Liis Ole and Inga Wolframm, professor at Van Hall Larenstein University of Applied Sciences, more than 1,300 grooms worldwide voiced a shared concern: The working conditions in the horse industry are driving them away.

Their research papers, What Does It Take? Changing the Tide on Staffing Issues in the Equestrian Industry,” and Sustainable Grooming Careers,” explored what grooms experience — long hours, low pay, few benefits — and what they need to stay:

  • Reasonable working hours
  • Better salaries
  • Safe and decent living conditions
  • Legal protections
  • Respect
  • Real opportunities for growth

It’s not just a staffing problem, it’s a welfare issue. Because when good grooms leave, horses lose skilled, consistent care. And that affects everyone.

Photo courtesy of Sanne Edelijn

So what can employers do? 

Here are eight human-first, horse-forward ideas to start with:

1. Understand That Leadership Is a Skill — And You Can Learn It

You don’t need a management degree to be a good boss. You just need to care, listen and be open to learning. Ask your staff how they’re doing. What’s hard about the job? What would help them feel more supported? These simple questions go a long way, and they’re the first step toward becoming the kind of boss people want to work for.

2. Balance Matters: Six Days a Week Is Not Sustainable

Most grooms work six (or even seven) days a week, often way more than 8 hours a day. Although we all know that working with horses is not an office job, overtime takes a toll.
If a five-day week isn’t feasible yet, look for ways to offer:

  • Rotating days off
  • Shorter shifts after show weekends
  • Half days during quiet weeks

Remember, rest isn’t a luxury. It can prevent burnout and keep good people from quitting.

3. Don’t Wait for Grooms to Ask for Help

Many grooms won’t speak up. They don’t want to be seen as lazy, difficult or ungrateful. That’s why it’s so important to invite feedback. Create a safe space where they know it’s okay to ask for a break, to say they’re tired or to suggest a new way of doing things.

And if you’re a groom reading this: it’s OK to start the conversation. Choose a calm moment, explain what’s hard for you and suggest something that could help. Many employers want to do better; they just need help seeing the whole picture.

Photo courtesy of Digishots

4. Invest in Their Growth Not Just Their Labor

A groom isn’t just someone who feeds and mucks out. Grooming is not an entry-level job. It’s a skilled profession. So support it like one. Grooms are a vital part of your horse’s well-being and performance. When you support their growth, you support your program. That means more than handing out paychecks. It means helping your team build a sustainable life.

  • Ask about their goals: What do they want to learn? Where do they want to go in their career?
  • Give them time off to attend a clinic or online course.
  • Pay for continuing education if you can.

People stay where they feel they’re learning, improving and respected.

And don’t forget financial well-being. Many grooms aren’t sure how to manage money or plan for the future because no one ever taught them. You don’t have to be a financial expert yourself, but you can help by:

  • connecting them with someone who can give advice
  • attending a financial literacy workshop together
  • contributing to a pension or savings plan if you’re in a position to do so
  • simply encouraging conversations about saving, investing or planning 

A small step now, like helping someone open a retirement account or understand taxes, can make a big difference in their future. If you want grooms to see this as a long-term career, show them that it can be one.

Photo courtesy of Tori Bilas for Desert International Horse Park

5. Recognition Matters. Show Appreciation in Small, Meaningful Ways

A sandwich or a cup of coffee doesn’t fix a broken system, but small acts of recognition make a difference, especially when they’re genuine.

Here are a few simple, real-world ways to show your grooms they matter:

  • Buy them lunch on a long show day.
  • Keep the fridge or tack room stocked with drinks, fruit, snacks and water so your team can stay fueled throughout long days.
  • Surprise them with a tip or a bonus after a great week or result.
  • Let them leave early, if the horses are settled and the work is done, and do the afternoon feeding yourself.
  • Give them a shout-out on your social media pages
  • Say thank you, out loud and often.
  • Celebrate birthdays, work anniversaries or a job well done.

If you want to do even more, consider giving your groom access to resources that support their growth and well-being. There are many great online courses out there. A HorseGrooms Insiders membership gives them access to monthly Q&As with top grooms, replays of clinics, a private chat space and real community support. Or, if you believe in the bigger picture, become a HorseGrooms Stable Supporter and we’ll help spotlight your groom and celebrate the great work happening in your barn.

Above all, know that you don’t have to do this alone. If you have ideas on how to make the grooming industry better, whether in your own barn or beyond, reach out to us at HorseGrooms. We’re here to support change, share ideas and amplify the voices that are building a stronger future.

These gestures can’t replace fair pay and time off, but they add warmth, loyalty and humanity to a tough job. It shows your grooms that you see their effort and that you value them as people, not just labor.

Photo courtesy of KIND Media

6. Give Them a Life Not Just a Job

It’s easy to forget that your staff also needs a social life, time for family and mental space outside the barn. Respect their time off. Avoid unnecessary late-night texts. If they live on-site, create boundaries so they’re not “always on.” Happy humans make better horse people.

7. Be Clear, Fair and Legal About Employment Terms

Every groom deserves clarity and protection in their job. That starts with a proper agreement:

  • Is your groom an employee or an independent contractor?
  • Are they full-time, part-time, freelance or seasonal?
  • Are they paid hourly or on a salary? Do they receive benefits?
  • Are they getting paid overtime or time off if they work beyond agreed hours?

In the U.S., that may mean making sure your W-2 employees are treated as such — and that 1099 contractors aren’t working under employee-like conditions without the associated rights. In Europe and elsewhere, this means clear labor contracts and legal protections.

And yes, reimbursing overtime is part of that. Not paying someone extra for extra hours or giving them extra time off isn’t just old-school — it’s unfair. Grooms often go above and beyond. Make sure they’re compensated when they do.

Protecting your groom with a clear, fair agreement isn’t just about the law; it’s about building a culture of trust and respect.

Photo courtesy of Digishots

8. Start from Trust — Even If You’ve Been Burned Before

Let’s be honest: not every groom is perfect. There are grooms who don’t show up, cut corners or don’t truly care for the horses. Some struggle with addiction, mental health issues or personal instability. But if employers treat all grooms as if they’re unreliable or untrustworthy, no one good will want to stay.

Instead, lead from a place of respectful expectation. Give people the benefit of the doubt but also set clear boundaries, offer support and hold everyone accountable to high standards.
Because most grooms are in this for the right reasons. And when they feel trusted, supported, and valued, they rise to the occasion.

Building Something Stronger

The staffing crisis is a sign that something needs to change. The good news? We already know what to do. Ole and Wolframm’s research gave us the roadmap. This isn’t about blaming employers or glorifying burnout. It’s about building something better together. When grooms thrive, horses thrive. When horses thrive, riders and owners thrive. And when the whole team feels supported, everyone wins. Now it’s time to take the next step — together.

If you’re a rider, trainer or owner: lead with care.
If you’re a groom: speak with courage.

Let’s change this industry from the inside out.

Featured photo courtesy of Kind Media LLC.

May 15, 2025

Dinette Neuteboom 🇳🇱

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