Beyond Horse Care
Being a groom today is more than just taking care of horses. You also play a big part in promoting your team’s sponsors, and it’s easier than you think. Capturing and sharing the right moments helps sponsors get visibility, strengthens your team online, and teaches skills like storytelling, organisation, and marketing — all things you can use outside the stable too.
Capture the Logos
Focus on photos where sponsor logos are clear. This could be on saddle pads, blankets, box curtains, or other equipment. Action shots during training or competitions are great, but don’t forget behind the scenes moments. Grooming, cuddles with your horses, hand walking or preparing for the ring all give sponsors great exposure. Do it as you would if you were posting on your own social media, but make sure the logos are visible too.
Quick Tip: Look for moments that feel real, not staged. Sponsors love seeing the day-to-day work that makes your team succeed.
Tell a Story
Mix competition moments with daily life. Show the team preparing the horses feed with the brands they are sponsored by, preparing for a show, travelling or other tasks you do on a regular basis. Sharing these stories makes your content feel genuine and helps fans and sponsors connect with your team.
Quick Tip: Think of each post as a mini story. Capture prep, training, travel, and competition all together.
Posting on Social Media
Consistency matters more than perfection. Post regularly, tag sponsors, and use a few relevant hashtags. Short captions explaining what’s happening or highlighting a product in use are enough.
Example: After a great round you could video your rider and horse coming out of the ring, give it a treat and continue videoing as the horse passes you. With this you can get the logo on the bonnet, the saddle pad and the boots or tack in the frame.
Quick Tip: Small, regular updates beat occasional perfect posts.
Keep It Professional
Even casual content should look clean and respectful. Make sure logos are visible, backgrounds are tidy, photos are sharp, and captions stay positive. Check with riders, stables, or sponsors to see what they want highlighted. Try different angles, lighting, and moments to keep content fresh and engaging.
Quick Tip: A few clear, positive posts each week go a long way for sponsor visibility.
Why It Matters
Creating thoughtful content helps sponsors, engages fans, and strengthens your team. These skills are also highly valuable outside grooming — from marketing and social media to event coordination and brand promotion. Learning how to plan, capture, and share content as a groom sets you up for professional growth anywhere.
Learn more
If you want to learn more about this topic, an extended article will be available soon for HorseGrooms Insiders inside our community. It will offer deeper guidance on professionalism, visibility, and building strong sponsor partnerships as a groom. Learn more on how to become a HorseGrooms Insider here.
