As the Creative Director of HorseGrooms, I know how important it is to have a business that reflects who you are and the incredible work you do. That’s why I’m so excited to offer a 20% discount on everything from the Unbridled Form shop—a business I created to help freelancers and equine businesses build standout brands and thriving businesses. Use code HORSEGROOMS in the Unbridled Form Shop to get your discount! (By the way, HorseGrooms Insiders get an even bigger discount!)
If you like the feeling, design, and website of HorseGrooms (which I had the pleasure of creating!), you already know my approach to design and business focuses on clarity, connection, and helping equine professionals shine. If that resonates with you, you’ll find even more tools and resources in the Unbridled Form shop to support your business journey. Below are some of the brands I’ve been honored to build and collaborate with:









Why Branding Matters for Equine Professionals
Branding really isn’t about logos or flashy marketing—it’s about creating a consistent, memorable message that reflects your values, connects with your audience, and sets you apart in the equine industry.
That’s exactly why I created Unbridled Form—to provide tools, resources, and personalized services that make branding approachable and effective for equine entrepreneurs like you. Whether you’re just starting out or looking to elevate your business, these resources are designed to help you stand out.





Code HORSEGROOMS gets you 20% Off All Resources to Build Your Brand and Business
Explore the Unbridled Form Shop and discover a variety of resources to help you take your equine business to the next level. Use code HORSEGROOMS at checkout to get your 20% discount.
Here’s a glimpse of what’s available:
FREE: Storytelling Guide for Brands
Brand archetypes are timeless and universal stories that can help you build a brand that stands the test of time, resonates instinctually with your audience, promotes offerings aligned with your energy and your audience’s desires, and serves as the foundation for a strong and consistent internal culture. Explore the free guide at your own pace or take 3 minutes to take the quiz!
The Art of Getting Great Testimonials
Testimonials are one of the most powerful ways to build trust and attract new clients. This guide makes it easy to gather impactful reviews that highlight your expertise and showcase the value you provide. With practical tips and templates, you’ll learn how to ask for and use testimonials effectively. Learn more and get the guide here.
The Art of Business Naming
Your business name is your first impression—it’s worth getting it right. This guide walks you through choosing a name that aligns with your mission, values, and audience. Whether you’re launching a new business or deciding if it’s time for a change, this resource simplifies the process and helps you find a name that resonates. Learn more and get the guide here.
Brand Strategy Questionnaire
Creating a strong, authentic brand starts with knowing who you are and what you stand for. The Strategy Questionnaire walks you through easy-to-answer prompts to define your core values, mission, and story. It’s the perfect first step for anyone looking to start a new business or take their existing business to the next level. Learn more and get the guide here.
Brand Strategy Foundations Kit
This comprehensive kit is perfect for business owners who are just starting out as well as those who didn’t have the chance to do this work when they started. The kit includes all the above resources – as well as the Storytelling Guide for Brands – and helps you refine your brand’s mission, values, and visual identity to create something that truly connects with your audience. It’s like having a professional strategist for support, at a tiny fraction of the cost. Learn more and get the guide here.
Don’t miss these essential business resources. Use code HORSEGROOMS now for a 20% discount on all business and brand strategy resources.
Personalized Services for Equine Businesses
In addition to digital resources, I offer one-on-one strategy and design services, like those through which HorseGrooms has partnered with me. From custom brand identities to full-scale website design, I’ll work with you to craft a brand experience that reflects your unique story and goals. Because your business is artfully one-of-one and your brand and web design should reflect that.
If you’ve ever noticed that society tends to lure us to more mindless and bland experiences, you’re not alone. In a world of quick fixes and streamlined processes, It’s difficult to escape the trends, tried-and-true timelines, cookie cutter models, and beige everything. However, it’s necessary to stand out and feel most fulfilled.
Know that when you come to Unbridled Form to design your visual identity or explore your strategy; we will not only move those who are drawn to you, but make art out of your story. We will: honor where we’ve been, get lost for the hell of it, close old chapters, hold tight to our people, and chase down all that feels familiar yet undeniably free.
The truth is that you only have enough time, one life, to radically express yourself. To take shape in this world, and understand your place in it. Let’s make your story worth remembering.






How to Claim Your Discount on These Business and Design Resources for Equine Businesses
- Visit the Unbridled Form shop.
- Browse brand strategy resources, digital guides, resources, and courses.
- Use code HORSEGROOMS at checkout to save 20% on all business resources.
- You can also use code UNBRIDLED to get a discount on all templates for social media, websites, emails, and other must-have design resources!
Your Brand, Your Story
Your brand is more than just a logo—it’s how clients remember you, the trust you build, and the unique story you share. In the equine world, where relationships are key, having a strong brand isn’t just an advantage—it’s essential.
If you’ve loved the thoughtfulness and design of HorseGrooms, now’s the perfect time to bring that same level of clarity and professionalism to your own business. With the tools and resources from Unbridled Form, you’ll have everything you need to create a brand that reflects who you are and what you stand for.
Remember to use code HORSEGROOMS at checkout so I can give you your discount!
Growing up as an English rider on the East Coast of the U.S., I always dreamed of heading West and finding true partnership with horses through ranch work. From working cattle on horseback in the remote Medicine Bow National Forest to exploring the Big Horns with the horse of a lifetime, that connection between horse and human is something I’ll continue chasing my entire life.
Now, based out of one of the most famous cowboy towns of the American West, I create handcrafted brands and websites for wildly ambitious people through my design company, Unbridled Form.
As Creative Director of HorseGrooms, I oversee and execute branding, website design, and visual content curation.